Saturday, December 24, 2011

An interesting choice of wine marketing

Comrades, have you sampled anything from Uncle Joe?

Yes, that's Joe Stalin on the bottle, beckoning you to sample this red wine.

It's a Kindzmarauli. According to the label, that's a variety of wine Stalin ordered to be served aboard Soviet subs as part of the crew's daily ration. That's supposed to make it good?

I ponder why a wine marketer would tailor a brand around the image of brutal Communist dictator. Is this what sells to American consumers?

Perhaps this is just a bit of novelty marketing targeting those who remember the Cold War. On the other hand, it could be a sign Stalin's image is getting a makeover to a softer, gentler people's Joe. Is Ameican pop culture in the process of giving Uncle Joe the sort of history rewrite it's already given Che Guevara?

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