Sunday, February 5, 2012

Halftime in America

Chrysler seeks to boost our national morale with a pep-talk from Clint Eastwood.

During Super Bowl halftime, Eastwood talks of Detroit, and comebacks, as America struggles through tough times:




Eastwood in Gran Torino
Who at Chrysler vetted this spot? Yes, the intent was to tell us America can rebound.

But in giving us Eastwood with a Detroit theme, you can't help but recall Eastwood's last film: Gran Torino. In it, Clint didn't save a Detroit neighborhood playing by the rules.

Does Chrysler expect us to play nice in the second half? By choosing Clint to make its pitch, how many may ponder whether it's time to dust off granddad's Garand?

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