Saturday, April 7, 2012

The demise of pink slime... and what comes next

Have you followed ABC News and its nearly nightly media blitzkrieg targeting lean, finely textured beef, stuff that's now better known as pink slime?

The campaign's already led to the bankruptcy of one ground beef producer.

Plants will close, jobs are lost, beef will cost more, and they'll have to slaughter up to a million and a half more cattle to make up the beef supply shortfall caused by this zealous bout of TV investigative gotcha journalism.

The Christian Science Monitor is among those reporting on the economic fallout that's likely just beginning. 

I'm all for disclosure in food ingredients, but ABC's campaign came across as a hack job high on emotion, and pegged to what can only be described as a highly selective presentation of facts.

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