Wednesday, April 11, 2012

Have grocery pollsters called you?

I've had two calls from national firms doing research polling on grocery chains in the past 48 hours. The first one I participated in, but I told the second guy to go poll some someone who hadn't already been polled on th subject this week.

The poll I did take narrowed down to focus on the grocery store I shop most often. It took about twelve minutes, wth questions about variety, quality and pricing in various product categories. It also specifically asked how satisfied I was with the inventory levels in each product category.

I'm curious. Have stores pushed their just-in-time inventory practices to the point where they fear shoppers have noticed items are stocked more thinly in the past? Or are they trying to ascertain if they can trim on-hand inventory on individual products a wee bit more, and free up space to squeeze a few additional products on the shelves?

No comments:

Post a Comment