Sunday, September 2, 2012

Vintage Ruger ad

The Ruger Standard is the granddaddy to today's Ruger Mark III semi-automatic .22 pistol. The Ruger was first produced in 1949, and the ad shown below says nearly 120,000 had been sold by fall 1956. The ad also notes a "substantial" U.S. Army contract had been awarded for the Mark I Target model shown in the ad's lower section.

In 1956, the Ruger Standard model had a suggested retail price that was about ten percent of today's suggested retail on a standard model Mark III.

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