Schumer wants to revive gun control push, disses Bloomberg ads

The rift between anti-gun Democrats and the Mike Bloomberg may be widening.

Bloomberg, and his Mayors Against Illegal Guns group, has begun targeting Democrats in the senate who voted against wider firearm transfer background checks earlier this year.

Now it appears Senator Chuck Schumer (D-NY), one of the senate's most prolific gun control advocates, is taking shots at Bloomberg tactics. Schumer's been talking to TIME:

Frankly, I don’t think Bloomberg’s ads are effective,” Schumer told TIME. “The mayor of New York City putting ads against people in red states is not going to be effective.” Schumer said he’s glad the mayor is running the campaign and emerging as a counterweight to the NRA. But he would do the ads a little differently. One senator, he says, privately confided that constituents shrugged off the spot because an accent revealed the speaker to be an actor.

I assume Schumer's referring to the the Bloomberg ad with a guy holding a shotgun on the back of a pick-up truck. Last I heard, the identity of the guy in the ad was still a closely guarded secret of the Bloomberg organisation.

Schumer shares with TIME an ad script he believes would be more effective. One where a fictional NRA member looks at the camera and says, "That background check ain’t gonna affect me."

Problem is, Schumer knows the background check bill he wants will impact gun ownership and transfers in ways he wouldn't dare acknowledge.  Schumer has nerve. He blasts Bloomberg for ads he says aren't effective. Then he proposes replacing them with ads he knows are even more deceptive and misleading. And that use another phony gun owner to make the pitch.