Mighty quiet

If Coke was happy with reaction to last night's Super Bowl ad, you'd think it would be workin' social media to capitalize on the campaign and the money spent.

As of about noon, east coast, Coca-Cola's official Twitter stream has been void of activity since shortly after the time the ad aired.

From the Coca-Cola Twitter feed

As execs huddle, wanna bet their discussions are in English?

Update: Coca-Cola resumed tweeting about its ad campaign this afternoon... after an endorsement from Vice President Joe Biden:

Thanks for sharing, Mr. @VP! We couldn't agree more. You can see the behind-the-scenes video from the ad here: http://t.co/YIE2jtBWEZ

— Coca-Cola (@CocaCola) February 3, 2014